Use this when
- Your lead feed has too many irrelevant threads.
- You want better alerts without checking the panel all day.
- You need to track brand, competitor, product category, and problem keywords in one place.
- You want to focus on subreddits that can actually produce traffic or comment opportunities.
- You need to reduce noisy authors, repeated junk threads, or communities that never fit your campaigns.
Steps
- Open Leads Settings and review the current keywords, monitors, favorite subreddits, excluded authors, and notification settings.
- Start with high-intent keywords. Good examples include your brand name, competitor names, alternative searches, comparison phrases, pricing questions, and product-category problems.
- Keep broad category keywords separate from buyer keywords. Broad terms help research a market. Buyer terms usually produce better comment and traffic opportunities.
- Add competitor names when you want to find threads where buyers compare options and your brand may be missing.
- Add problem phrases when your product solves a clear pain point. Reddit users often describe the problem before they name a tool.
- Review lead quality after a few searches or alerts. Remove keywords that repeatedly return memes, unrelated communities, or low-intent discussions.
- Use Favorite Subreddits for communities that produce useful threads more than once. This helps you spot repeat traffic opportunities faster.
- Use Excluded Authors for users or sources that create noise, spam, irrelevant posts, or repeated low-value matches.
- Choose notification frequency based on response speed. Use Instant for urgent reputation or competitor monitoring, Daily for active campaigns, and Weekly for research-only keywords.
- Revisit settings after each campaign. Keep the keywords that produced useful threads, remove the dead ones, and add wording you saw real Reddit users repeat.
Tips that improve results
- Start narrow. A short list of buyer-intent keywords beats a large feed full of irrelevant threads.
- Use the wording Reddit users use, even when it is less polished than your website copy.
- If a keyword is good but one subreddit is noisy, exclude the source instead of deleting the keyword.
- If a competitor keyword keeps finding comparison threads, move the best examples into your comment or AI SEO workflow.
- Review settings weekly during an active campaign. Reddit language changes as new objections, tools, and competitors appear.
Need the panel while you follow the guide?
Open the dashboard in another tab, then return to this guide for each step.
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