How to monitor Mentions | Knowledge Base

Use this when

You want to know when Reddit users mention your brand, product, founder, or competitors.
You need to catch threads where buyers are comparing tools or asking for recommendations.
You want to find reputation issues before they become the only visible Reddit context.
You need a clean way to mark discussions as read, commented, ignored, or saved for follow-up.

Open Mentions and start with the newest unread items. Read the source subreddit, thread title, and mention context before opening the full thread.
Separate direct brand mentions from broader category mentions. A direct mention may need reputation handling. A category mention may be a lead for a future comment or comparison answer.
Open the Reddit thread and read the original post, top replies, and tone. Do not judge the opportunity from the mention snippet alone.
Decide the mention type. Common types are brand praise, brand complaint, competitor comparison, alternative request, pricing question, support issue, and general category discussion.
Choose the action. Mark it read if no action is needed, save it if the thread may matter later, comment if you can add a useful answer, or create a task if the thread needs a planned response.
Use Favorite Subreddits when the same community keeps producing useful mentions or buyer conversations.
Exclude noisy authors, irrelevant communities, or repeated junk patterns so the feed gets cleaner over time.
After acting, mark the mention as commented or handled. This prevents duplicate replies from the same team or account.
Review recurring mentions weekly. Repeated questions can become landing page copy, FAQ entries, comment angles, or keywords for Reddit Leads.

Mentions are most useful when you treat them as a triage queue, not a notification feed.
A negative mention is not always bad. If the thread ranks or gets replies, a calm useful answer can improve the public context around your brand.
Competitor mentions show where buyers already compare options. Those threads often produce better campaign targets than broad keywords.
Repeated questions tell you what Reddit users actually care about. Use that wording in comments, FAQs, and search terms.
Marking handled mentions matters. Without it, teams waste time reopening the same thread and may accidentally over-engage.

Do not reply to every mention. Some threads are too old, too hostile, or too irrelevant.
Do not turn a support complaint into a sales pitch.
Do not use the same reply template across multiple mention threads.
Do not ignore competitor mentions. They can show where your brand is missing from buyer conversations.
Do not act before reading the full thread. The snippet can hide sarcasm, moderation risk, or a solved issue.

Open the dashboard in another tab, then return to this guide for each step.