How to use Reddit Leads before ordering | Knowledge Base

Use this when

You need better Reddit targets for a brand, product, competitor, or keyword.
You want to avoid spending credits on irrelevant threads.
You are planning a comment campaign and need threads where a useful answer would fit.
You want to find subreddits and discussions before placing Manual Orders or comment tasks.

Start with Demo Onboarding or Leads Dashboard and define the brand, product category, competitors, and core buyer keywords.
Add terms that real Reddit users would type, such as product alternatives, problem phrases, comparison searches, pricing questions, and subreddit-specific language.
Open Reddit Leads and review each result by thread title, subreddit, recency, relevance, and Traffic Potential.
Prioritize threads where the discussion already matches your offer. A strong lead usually contains a question, comparison, recommendation request, complaint, or buying objection.
Open the Reddit thread before ordering. Read the original post, top comments, moderation tone, and whether links or brand mentions are normal in that subreddit.
Decide the action type. Use a comment task when the thread needs a useful answer, a reply when an existing comment needs follow-up, or a vote order only when the target already deserves support.
Save useful communities with Favorite Subreddits so future lead review is faster.
Exclude poor-fit authors, subreddits, or patterns when they repeatedly produce low-quality leads.
Use Purchase Comment only after the thread passes relevance, tone, and moderation checks.
After action, track the thread in Mentions or your campaign notes so you can avoid duplicate outreach.

A strong lead has three parts: buyer intent, topical fit, and a subreddit where the planned engagement looks normal.
Use Leads to plan comments first. Votes should support the best live placements, not replace a useful answer.
Comparison and alternative threads are often better than generic keyword matches because the reader is already choosing between options.
Older threads can still be useful when they rank in Google or keep getting new comments.

Do not buy votes on every lead.
Do not comment on a thread without reading the existing discussion.
Do not force a brand mention into a thread where users are asking for neutral advice.
Do not ignore subreddit culture. A thread with high intent can still be a bad target if the community removes promotional replies.

Open the dashboard in another tab, then return to this guide for each step.